n4a coordinates the Medicare Generational Communication Campaign, which supports Aging Services Network initiatives to educate current and future Medicare beneficiaries and their caregivers about health care options, and encourages long-term care planning.
Medicare Generational Communication Campaign
The National Association of Area Agencies on Aging (n4a) is working in partnership with the Administration on Aging (AoA), and the Centers for Medicare & Medicaid Services (CMS) in a nationwide campaign to develop innovative communication methods to educate young retirees, individuals aging into Medicare, their family members and caregivers about their options for health care benefits and long-term care. More
Background
Pilot Sites
- AAA Region One (Phoenix, AZ) – Stairway to Medicare
- Atlanta Regional Commission AAA (Atlanta, GA) – Generational Communication Pilot
- Baltimore County Department of Aging - Senior Health Insurance Assistance Program (Baltimore, MD) – Medicare Today
- Central Plains AAA (Wichita, KS) – Retirement by Design
- Council on Aging - Orange County (Santa Ana, CA) – Securing Your Retirement
- Erie County Department of Senior Services (Buffalo, NY) – Erie GenCom 2009
- North Central AAA (Hartford, CT) – Medicare Across Generations
- North Central Texas Council of Governments’ AAA (Arlington, TX) – Training Public Employees to Use Tools for Benefits and Planning
- Senior Services, Inc. (Kalamazoo, MI) – Tick… Tick… Boom – Generational Engagement for Health Care and Long-Term Care Options
- Ventura County AAA (Ventura, CA) – Route 66: Medicare to Long-Term Care
These ten sites will lead the way in addressing the needs of diverse and underserved populations of older adults through the use of volunteerism and communications technology. Check back for updates on Generational Communication resources and information about the pilot sites.
“This joint initiative is an important component in our efforts to give people the information they need to live healthier and more independent lives. These projects will help demonstrate the creativity and versatility of the aging network in reaching a growing number of baby boomers, future retirees, and their families.”
Kathy Greenlee, U.S. Assistant Secretary for Aging
“It’s important that we are prepared for the challenges ahead to communicate effectively with a new generation of Medicare beneficiaries. There's no better place to begin such an effort than in the agencies that work closely with a diverse population of people of all ages.”
Jonathan Blum, Director of the Center for Medicare Management, CMS
Staff
- Abigail Morgan, Program Manager
- Mary Kaschak, Project Assistant