Programs

Text Size+−

n4a coordinates the Medicare Generational Communication Campaign, which supports Aging Services Network initiatives to educate current and future Medicare beneficiaries and their caregivers about health care options, and encourages long-term care planning.

Generational Communication Campaign

The National Association of Area Agencies on Aging (n4a) is working in partnership with the Administration on Aging (AoA), and the Centers for Medicare and Medicaid Services (CMS) in a nationwide campaign to develop innovative communication methods to educate young retirees, individuals aging into Medicare, their family members and caregivers about their options for health care benefits and long-term care. Pilot site activities include three focus areas:

  • Creating a stable volunteer corps and volunteer recruiting and training programs to educate peers about Medicare and separate long-term care planning;
  • Creating training and educational presentations that enhance about knowledge about available Medicare benefits and long-term care planning options through age appropriate technological tools such as WebMD, Medicare Options Compare, BenefitsCheckUp, etc.; and
  • Developing specific or alternative media messaging, education presentations and training programs with minority communities to increase awareness and planning regarding Medicare and long-term care options.

“This joint initiative is an important component in our efforts to give people the information they need to live healthier and more independent lives. These projects will help demonstrate the creativity and versatility of the aging network in reaching a growing number of baby boomers, future retirees, and their families.”

Kathy Greenlee, U.S. Assistant Secretary for Aging

“It’s important that we are prepared for the challenges ahead to communicate effectively with a new generation of Medicare beneficiaries. There's no better place to begin such an effort than in the agencies that work closely with a diverse population of people of all ages.”

Jonathan Blum, Director of the Center for Medicare Management, CMS

Staff