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Developing Your Medicare Advantage Value Proposition

Wondering what makes a strong value proposition? This new two-part resource developed by n4a's Aging and Disability Business Institute and the National Council on Aging helps AAAs and other community-based organizations (CBOs) develop a compelling value proposition for their next contract with Medicare Advantage plans. Take a look at the new Value Proposition How to Guide and Worksheet: Developing Your Value Proposition for Medicare Advantage Plans.

A compelling value proposition is important for AAAs and other CBOs seeking contracts with Medicare Advantage plans. To successfully land a contract with a Medicare Advantage plan, your agency needs to demonstrate the full value of your services to a potential partner. But what exactly makes a good value proposition? n4a's Aging and Disability Business Institute's newest two-part resource helps AAAs and answer that question and develop a value proposition of their own.
 
The Value Proposition How to Guide provides an overview of the key elements needed to develop a strong value proposition that will resonate with a potential Medicare Advantage partner while the Value Proposition Worksheet provides a functional tool that can be used to begin developing a value proposition. The Worksheet guides you through exercises designed to draw out the value of your agency's services and articulate it in a persuasive and concise statement.
 
Take a look at this new resource to learn more about what goes into the process of developing a compelling value proposition and use the Worksheet to develop your own value proposition.
 
To learn more about the Business Institute, visit www.aginganddisabilitybusinessinstitute.org and sign up for to get the latest news delivered straight to your inbox. 

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