Thinking of Rebranding Your AAA?
One of the most well-attended workshops at the 41st Annual Conference and Tradeshow—Building Brand Momentum: Strategies to Achieve Measurable Impact to Improve Your Bottom Line—brought together seasoned communicators from two AAAs who discussed recent rebranding efforts at their agencies.
Mary Beals-Luedtka, Executive Director of Area Agency on Aging, Northern Arizona Council of Governments and Randi Keesee-Chew, Marketing Manager of Peninsula Agency on Aging provided a blueprint for how to undergo a brand transformation.
n4a has assisted a number of AAAs interested in undergoing a rebranding process. Contact Dallas Jamison, Director, Communications at firstname.lastname@example.org to learn more.
The presentation slides for this workshop and all workshops can be viewed on the Conference website.